The Regional Office Maharashtra of India Convention Promotion Bureau (ICPB) in collaboration with Goa Tourism recently organised an Interactive MICE Seminar to deliberate on how Goa can be promoted as a MICE destination. The discussion covered various topics like; Incentive and Initiative by State Govt. to promote Goa as a MICE destination; Role of Tourism Ministry, Govt. of India in promotion of MICE in Goa Executive Director ICPB presented the Role Bureaus can play in repositioning Goa as a MICE destination. The highlight of the Day’s discussion was the Panel discussion which was represented by Amaresh Tiwari, Sanjay Soni and Amit Saroj from ICPB and also Gaurav Apte from Marriott Goa. The outcome of the deliberation was the strategies of attracting Business event which is totally different from that of Leisure Market. The session was moderated by Vice Chairman – ICPB.