Thailand Convention & Exhibition Bureau (TCEB) ventures to drive MICE industry 4.0 in Thailand with the country’s first E-MICE marketplace to give more business opportunities to MICE entrepreneurs through the pioneer project “Thai MICE Connect” into 3 regions; the central, the south and the northeast regions of Thailand in 2019. Mr. Chiruit Isarangkun Na Ayuthaya, President of TCEB states that MICE business is a vital platform that connects several different industries, from tourism to hotels and hospitality and logistics. TCEB recently launched Thailand’s central information system to benefit both the public and the private sectors, give more opportunity to MICE businesses all over Thailand. Thai MICE Connect is divided into two phases. The first phase commences in the fiscal year of 2019 in central Thailand, the south and the northeast. The latter begins in the fiscal year 2020 in the north and the east of Thailand. Thai MICE Connect: E-MICE Marketplace will be official and live launched on October 15. In 2019, TCEB looks to build database of at least 10,000 MICE entrepreneurs in central Thailand, the south and the northeast, and expand to cover the north and the east in 2020.