Giving a formidable push to its East Asia initiatives, Kerala Tourism showcased a wide spectrum of its alluring products and services in thriving markets of China, Singapore and Japan, in renewed efforts to raise the profile of the state as a must-visit destination and ensure its brand visibility. As part of its strategy to aggressively promote the state in the China market, a high profile delegation of Tourism Department, which included leading trade partners from the state, participated in China International Travel Mart (CITM) 2019 at Kunming and also organised two roadshows in Shanghai and Beijing. Tourism Secretary Smt. Rani George, who led the delegation, made a presentation on the tourism products and potential of Kerala at the trade meets in Shanghai and Beijing.
Kerala has become the first Indian state to be partnered with the ‘China Ready’ programme, which has already been conducted in 48 countries, to increase footfalls from China. Kerala has become the first Indian state to be partnered with the ‘China Ready’ programme, which has already been conducted in 48 countries, to increase footfalls from China. In Singapore, Kerala Tourism participated in ITB Asia 2019, Asia’s leading travel trade show. Kerala Tourism also participated in Tourism Expo Japan, which was organised for the first time in Osaka. The event attracted more than 225,000 visitors and representatives of over 1,000 businesses from 130 countries. The co-exhibitors from Kerala held meetings with tour operators and media from Japan to create awareness about the state. As part of the promotional activities, a roadshow was organized in Tokyo.