Singapore Food Festival (SFF) Goes Virtual

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For the first time in its history, the Singapore Food Festival (SFF), Singapore’s only event dedicated to local cuisine and local F&B talent, will take on a virtual format this year. Themed “Rediscover the Foodie in You”, SFF 2020 will see more than 25 F&B partners coming onboard to serve up gastronomic experiences for festival goers to enjoy at home.For the first time in its history, the Singapore Food Festival (SFF), Singapore’s only event dedicated to local cuisine and local F&B talent, will take on a virtual format this year. Themed “Rediscover the Foodie in You”, SFF 2020 will see more than 25 F&B partners coming onboard to serve up gastronomic experiences for festival goers to enjoy at home. Taking place across two weekends in August (21–23 August and 28–30 August), Singapore’s dining scene will come to life in the form of virtual food tours, live masterclasses, chef collaborations, food bundles and limited edition food merchandise. SFF 2020 is a highlight under the recently launched SingapoRediscovers campaign which seeks to show locals a different side of Singapore, encourage rediscovery of world class tourism and lifestyle offerings, and stimulate demand through hidden gems and stories, as well as value-for-money experiences, packages and promotions. In line with SingaporeRediscovers, SFF also encourages the rediscovery of local cuisine – from the rich depth of foodie traditions to innovative new takes on Singapore cuisine that continue to shape the past, present and future of their food culture. During this challenging period for the F&B industry, SFF 2020 also aims to be a platform for chefs and local F&B businesses to collaborate and showcase their culinary passions and products.  Ms Ranita Sundra, Director of Retail and Dining, Singapore Tourism Board (STB), said: “The Singapore Food Festival has always been about putting the spotlight on our vibrant and evolving local F&B landscape. While we are unable to host SFF in its usual form, we are excited about the possibilities that the festival’s very first virtual edition will bring. This year’s programming aims to bundle the joy of feasting with interactive and engaging experiences. We encourage everyone to support our chefs, bartenders and food personalities, while rediscovering the foodie in them through the exciting gastronomic activities we have planned.”