Dubai World Trade Center (UAE) and MCH Group (Switzerland) to host this year’s ‘glocalised’ UFI Global Congress


UFI, the Global Association of the Exhibition Industry, is pleased to announce the two congress hosts of the physical congress locations. The two on-site events will be hosted by Dubai World Trade Center (UAE) and by MCH Group (Switzerland). The new format of this year’s Global Congress to a ‘glocalised’ and hybrid approach, two destinations were chosen to enable a face-to-face event in two UFI regions, besides the digital sessions and networking over the course of six days. An on-site event in Dubai, UAE, from 15-16 November, Dedicated online sessions from Asia-Pacific and Americas, from 17-18 November, An on-site event in Basel, Switzerland, from 18-20 November and online in parallel throughout the week from 15-20 November. Jonas Scharf; Managing Director Venues; MCH Messe Basel AG said “Our motto: Reloading Live! It is very important for us to prove that we are able to ensure the highest level of safety for all participants under these actual circumstances without compromising what we are best in: First Class Experience Marketing.” Trixie LohMirmand, Executive Vice President of DWTC, adds “We are delighted to be the Host of the 87th UFI Congress for the MEA region. After the Dubai Tourism announcement of the resumption of local and International exhibitions and events 1st October, Dubai World Trade Centre is excited to kick off the year-end season with eight events, live, across the tech and lifestyle industries. We are strategically positioned to resume business with the highest standards of safety.