FITUR 2021, the first tourism industry major annual event brings together professionals from the meetings, incentives, conferences and exhibitions tourism at its FITUR MICE section. The event, organised by IFEMA, will celebrate its 41st edition from the 20 to 24 January at Feria de Madrid, and offers among its varied content a strategic area that is a meeting point for the specialised offer and demand in this segment, which is key to boosting the tourism industry worldwide. As every year, the FITUR MICE section will have the collaboration of MITM Events, a company specialising in MICE tourism events, and support from the network of IFEMA Branches around the world. It will also offer its own area for two days prior to FITUR 2021 (18 and 19 January), so that these meeting can be held in an exclusively professional environment, aimed at establishing efficient contacts and generating business. The professional profiles summoned for this event include corporations, associations, incentives companies, Business Travel companies and event and congress organisers. An average of 30 appointments are scheduled for each participant. FITUR MICE will be complemented by a networking program, comprising various social activities that will lead to increasing contacts and strengthening bonds among participants. FITUR is one of the major leading trade fairs in the worldwide tourism event setting. FITUR is also the platform that kicks off the international tourism trade fair calendar, enabling professionals a first contact with the industry and to set the work guidelines for the entire year. This is all concentrated into five days of marketing and business activity that will again focus on showcasing the national and international tourism offer, in order to strengthen this sector that is essential to economic growth, and to present its future trends regarding specialisation, technology and sustainability.