Accor launches All Connect, new hybrid meeting concept to enable seamless physical & virtual meetings worldwide

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Leading hospitality group Accor has announced that it is collaborating with Microsoft to launch All Connect, a new hybrid meetings concept supported by Microsoft Teams. This new concept will enable guests around the world to adapt to the new ways of working that are expected to be an enduring legacy of the Covid-19 pandemic.

Today, 55% of Accor hotels with meeting rooms are already providing hybrid meetings solutions to their clients. Launching in April 2021, the new All Connect concept will ensure Accor hotels can provide an enriched full experience, which resets the bar on the hybrid meeting experience. Accor’s ambitious target is to achieve 100% of its hotels with meeting rooms comply with the new hybrid meetings standard by 2022 across all brands, from economy to ultra-luxury worldwide.

By combining the brands and service culture of Accor with the powerful meetings and collaboration technology of Teams, this new offering will enable corporate customers and meeting planners to combine physical in-hotel meetings with virtual interactions across multiple locations simultaneously. Meetings will take place on the Microsoft Teams platform, where attendees can connect and engage virtually. In Accor meeting spaces, Microsoft Teams Rooms and Surface Hub 2S will connect people on-site to those joining remotely with industry-leading audio and video device experiences. People can easily present content and see virtual participants as if they were in the same room. With this solution, Accor guests and their meeting attendees can come together through professional, inclusive meeting experiences, from wherever they are.

The concept will focus primarily on small meetings (8 to 50 physical participants) and customers will benefit from the expertise of dedicated teams, Accor’s meetings & events experience, and a seamless digital booking platform. Patrick Mendes – Group Chief Commercial Officer in charge of Sales, Marketing, Distribution and Loyalty at Accor, said:

“The Covid-19 pandemic has caused business travelers and meeting planners to review the way they work. Virtual and hybrid formats have become an essential part of daily business life. Accor’s new concept All Connect, created in collaboration with Microsoft Teams, will be an important tool for our guests, offering them the opportunity to organize safe, qualitative and seamless hybrid meetings as they continue to focus on health & safety and sustainability. All Connect is another example of Accor responding rapidly to the ongoing crisis following on from the launch of AllSafe and the rollout of Hotel Office & co-working concepts. We are delighted to launch this collaboration with Microsoft, knowing that Teams has become a new way to work for 115 million daily users who come together every day to meet, call, chat, and collaborate.”