TMS. Please give us a brief background of your role at Jazeera Airways, highlighting your professional journey so far.
Romana Parvi. I joined Jazeera Airways six years back. In my capacity as Regional Manager – South Asia, for Jazeera Airways, I oversee all operations, marketing, and growth strategies for the airline in the region. My key responsibilities include maximizing revenue and profits for the business by efficiently leading our teams. I have worked in the aviation industry for over 18 years including five years with Air Arabia as Sales Manager – Western & Northern India before joining Jazeera Airways as Country Manager for India in 2018.
TMS. Please tell us more about the rich legacy of Jazeera Airways.
Romana Parvi. Jazeera Airways is a leading low-cost carrier based in Kuwait. Established in 2004, Jazeera is the region’s first non-government, and the first to be listed on the Kuwait Stock Exchange. We currently fly to 60 destinations across the Middle East, Central and South Asia, Europe, and Africa, operating a fleet of 23 aircraft. In India, we serve six cities, offering direct connectivity to non-resident Indians and tourists from Kuwait. Our focus on convenient, and affordable travel continues to be our USP.
TMS. What are your plans for your upcoming tenure at Jazeera Airways and what strategies would you implement to achieve that vision?
Romana Parvi. At Jazeera Airways, our plans include further expanding our network and enhancing our services to meet the evolving needs of our passengers.
To do this, we continue to explore new destinations, build on operational efficiency, and offer more products and services for a positive travel experience.
TMS. How would you describe the current state of the aviation industry globally? What are the key trends shaping up in the industry today?
Romana Parvi. The aviation industry globally is facing challenges such as overcapacity, fluctuating fuel prices, and geopolitical shifts. Key trends shaping the industry include sustainability initiatives, digital transformation, and the rise of low-cost carriers. At Jazeera Airways, we are committed to enhancing operational efficiency and augmenting the passenger journey with unparalleled convenience and efficiency at affordable prices.
TMS. How is technology influencing operations and services in the aviation sector? Are there specific technological advancements that have had a significant impact recently?
Romana Parvi. Technology plays a significant role in improving operations and services in the aviation sector. Advancements such as predictive maintenance, biometric boarding, and AI-powered customer service are enhancing efficiency and passenger experience.
TMS. How do regulatory changes affect the operations and strategies of aviation establishments?
Romana Parvi. Regulatory changes can significantly impact the operations and strategies of aviation establishments, requiring adaptation to new standards for safety, security, and environmental sustainability. Compliance with regulations while maintaining operational flexibility is essential for success.
TMS. What steps are being taken within the aviation industry to address environmental and sustainability issues? Are there specific initiatives or goals set by companies to reduce their carbon footprint?
Romana Parvi. Jazeera Airways, an IATA member, is committed to achieving net zero CO2 emissions by 2050.
We are actively engaged in sustainability endeavours, with initiatives spanning carbon offset programs, fleet modernization, and adoption of eco-friendly operational practices that include:
- Operating the A320neos
- CHOOOSE carbon offset program for customers
- Changing to sustainable service ware on all its flights
We published our first ESG report last year and have also placed an order to retrofit our fleet with the world’s lightest aircraft seats. This will result in a considerable weight saving of 1.2 metric tons per aircraft.
TMS. How do alliances and partnerships contribute to the success of airlines in the current competitive landscape? Are there any expansion plans that may lead Jazeera Airways to greater heights?
Romana Parvi. Collaborative alliances and strategic partnerships are key players in the competitive arsenal of airlines. These collaborations and partnerships facilitate expanded route networks, seamless code-sharing agreements, as well as resource optimization. At Jazeera, we have partnered with technology provider Dohop, to introduce Jazeera Global and enhance connectivity for our valued passengers. Jazeera Global enables passengers to book connections from Jazeera flights on to other airlines to various destinations in a single seamless booking process, on the Jazeera website and App. Travellers can visit either of these platforms to view flight options through Jazeera Global.
TMS. Which regions or markets are considered as emerging opportunities for growth in the aviation sector? In your vision, how do you see India as a source market to expand your horizons?
Romana Parvi. Markets in Asia, Africa, and Eastern Europe are emerging opportunities for growth in the aviation sector. India, with its growing middle-class population and increasing air travel demand, also presents significant potential for expansion. Jazeera Airways currently flies to six destinations in the country which have a potential to grow further if we are allowed more seat capacity.
TMS. Please share a message to the industry.
Romana Parvi. I would like to emphasize the importance of customer-centricity, innovation, and sustainability. By prioritizing passenger satisfaction, embracing technological advancements, and adopting sustainable practices, airlines can thrive in an evolving landscape while contributing positively to the environment and society.
