Korean Companies at M.I.C.E CES 2024: Digital Innovations and EzPMP’s LeadX AI Transform Global Exhibitions

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EzPMP, a leader in M.I.C.E (meetings, incentives, conferences, and exhibitions) tourism, has made a major advancement with the launch of LeadX, an AI-powered assistant designed to improve the experience for both visitors and exhibitors at large international trade shows. Developed to address the challenges of navigating and managing massive global exhibitions like CES (Consumer Electronics Show) in Las Vegas, LeadX streamlines route planning, appointment scheduling, and even generates meeting minutes.

The idea for LeadX emerged after the EzPMP team attended CES 2024. They noticed how VIP participants received extensive support while others struggled to navigate the sprawling exhibition halls. This observation led to the realization that all attendees, not just VIPs, deserve top-tier assistance. LeadX was created to offer personalized recommendations based on interests, booth locations, and professional backgrounds, along with a navigation system to help visitors navigate large event spaces and enhance their experience at major exhibitions.