ITB Berlin 2025 is set to remain the leading global platform for the travel and tourism industry, attracting top exhibitors, trade visitors, and decision-makers from across the globe. The event will showcase the latest trends and developments in the sector, providing a space for networking, collaboration, and knowledge sharing. With countries like Canada, India, Malaysia, the UAE, and others at the forefront, ITB Berlin will highlight how these nations are shaping the future of tourism, setting new industry standards, and driving emerging trends that are poised to redefine travel worldwide.
Under the theme “The World of Travel Lives Here,” ITB Berlin 2025 will offer a dynamic, immersive experience for all participants. The exhibition is expected to feature a highly international audience, with two-thirds of exhibitors and nearly half of the attendees coming from abroad, reflecting the global nature of the tourism sector. This provides an unparalleled opportunity for businesses, government representatives, and industry experts to meet, collaborate, and explore new opportunities in the evolving landscape of travel and tourism.
The event will feature key segments that highlight the diversity and depth of the travel industry, including Adventure Tourism, Business Travel, LGBTQ+ Travel, Luxury Travel, Medical Tourism, and Travel Technology. These segments are becoming increasingly important as travelers seek more personalized, sustainable, and innovative experiences. The focus on these emerging trends ensures that ITB Berlin will be the go-to event for showcasing the latest developments and innovations in each of these fields, offering exhibitors and attendees valuable insights into the future of travel.
The convention will feature expert panels, keynotes, and discussions that tackle the pressing issues and opportunities facing global tourism. Topics will range from sustainability and digital transformation to the future of travel tech and the changing dynamics of consumer preferences. These discussions are designed to provide a deeper understanding of how the tourism sector is evolving and offer strategies for businesses and destinations to stay ahead of the curve.
