Dubai World Trade Centre (DWTC) and Informa Group have entered a strategic joint venture aimed at creating a leading global force in the exhibitions and event management sector across the Middle East, South Asia, and Africa. This partnership marks a significant milestone, as it brings together the expertise and resources of both organizations to form Informa International, a new company set to commence operations by Q4 2025.
Headquartered in Dubai, Informa International will focus on catering to the super-regional MICE (Meetings, Incentives, Conferences, and Exhibitions) markets. The collaboration will leverage the expansive capabilities of both partners, creating a powerful platform to drive growth in the region and beyond. The new entity will aim to extend its reach across the globe by exporting and expanding iconic megabrands, enhancing its portfolio with global-scale exhibitions and events.
This partnership is particularly significant as it positions Dubai as a central hub for international exhibitions and events, drawing on the city’s strategic location and world-class infrastructure. The shared goal is to enhance the region’s role as a dynamic business and cultural gateway for global trade, innovation, and networking. Both organizations bring complementary strengths to the table: DWTC’s robust infrastructure and deep-rooted expertise in organizing large-scale events, andInforma Group’s global reach and specialization in organizing high-profile, industry-leading exhibitions.
The strategic joint venture aligns with the increasing demand for MICE events in the Middle East, South Asia, and Africa regions. These markets have shown rapid growth in the past decade and are seen as key drivers for future global business expansion. By focusing on these high-potential regions, the new venture will unlock opportunities for businesses, professionals, and global leaders to collaborate, network, and share knowledge in these rapidly developing markets.
Moreover, Informa International will tap into the trend of increasing digitalization within the MICE sector. With a strong emphasis on digital transformation and sustainability, the new company aims to shape the future of event management by integrating technology and innovation into its operations. This new partnership between DWTC and Informa Group promises to redefine the MICE industry landscape, driving global growth, connectivity, and opportunities for businesses worldwide.
