Whiteflower, an emerging experiential hospitality brand in Uttarakhand, has completed one year of operations, marking a key milestone in its journey of creating immersive, wellness-led destination experiences. Building on this momentum, the brand has announced the launch of Bulaakh Whiteflower Resort, Mussoorie, further expanding its growing portfolio in the region.
Inspired by the serenity and grandeur of the Himalayas, Whiteflower was envisioned as a collection of retreats focused on peace, nature, and meaningful guest engagement. Over the past year, the brand has successfully established three operational resorts across key locations in Uttarakhand, catering to leisure travellers, destination weddings, private events, and curated stays. This strong operational base has enabled Whiteflower to build early brand recall and trust in the experiential and wellness hospitality segment.
The newly launched Bulaakh Whiteflower Resort in Mussoorie highlights the brand’s wellness-first philosophy, featuring dedicated spaces for yoga, meditation, and guided retreats. The property offers a temperature-controlled swimming pool, gym, spa with therapy rooms, jacuzzis, steam and sauna facilities, along with centrally air-conditioned and climate-controlled rooms. A key attraction is the 360-degree Glass House with panoramic mountain views, complemented by landscaped lawns, a multi-cuisine restaurant, and multiple indoor and outdoor venues suitable for destination weddings, social celebrations, and MICE events.
Strategically located, the new resort strengthens Whiteflower’s footprint in Uttarakhand and aligns with its expansion roadmap across Dehradun, Rishikesh, Haridwar, and Nainital by the end of 2026.
Commenting on the milestone, Managing Director Sanjeev Baisoya said, “Completing one year of operations validates our vision of building a scalable hospitality platform rooted in Uttarakhand. With the launch of Bulaakh Whiteflower, our focus remains on wellness-led hospitality, operational excellence, and creating meaningful guest experiences.”
With a strong emphasis on experience-led travel and integrated design, Whiteflower is steadily positioning itself as a distinctive name in India’s evolving experiential and wellness hospitality landscape.
