TMS. Please provide the readers with an insight into your early life and professional journey. What made you fall in love with this industry?
Dharmendra Kumar. I embarked on my career after gaining Master’s in Tourism Management from Lucknow University in 1999, Started Career @ Rs 4200 per month as Junior executive to head of the company . Spent 8 years there & handled the Job as per my own company , while take ownership of work assignments with honesty & diligently. In 2009 an idea came to my mind: Let’s become an entrepreneur. I gathered old colleagues and founded the company Geanis World with Ragini Singh and Ankit Dang.
Today, Geanis MICE is a team of highly experienced professionals who are guided by their own passion to deliver exhilarating outcomes in the fields of Travel & Hospitality , Conferences & Events -With our creative minds at work, we offer the most innovative solutions to help clients take their brands to a whole new level. The past 23 years have been valuable in the areas of Leisure Travel, Corporate Meetings and Incentives, Group Tours, FITs, Incentive Group Tours Project Management, Conferences, Events – Corporate & Social, Executive Management. I’ve travelled extensively in the Far East, the CIS countries, China, the Middle East, Africa, the United States and Europe etc . I share excellent business relationship with key corporate clients in India and Destination Management Companies all over the world.
Travel & conference Industry provides a valuable experience of Free ness , of creativity & throw a challenge everytime on each assignment , that challenge overcoming gives fulfilment & contentment inner side.
TMS. How does Geanis World ensure that tourists get an unforgettable experience on their trip to India? What are your key travel services to foreign tourists visiting the Indian subcontinent?
Dharmendra Kumar. Exceeding guest’s expectations is our key to success , ensuring to become client’s family when they are away from their families in their Countries. We cater for all end to end travel services for foreigners like their Air ticketing, Visa support, Hotel bookings, Transport & any other assistance beyond Travel arrangements.
Our ideology is “To be the premier global travel partner, delivering exceptional experiences, value, and peace of mind to our clients.” Likewise , we take ownership of one’s travel plan.
TMS. What are some of the business strategies that you employ to draw more business from across the world?
Dharmendra Kumar. Drawing more tourism business from across the world requires a well-thought-out and multifaceted approach, one of the main strategy is to give exceptional service to clients & win new referrals. Additionally We offer tailored packages that cater to the specific interests and preferences of different international markets. This can include adventure tours, culinary experiences, wellness retreats, and more.
Geanis Holidays India is synonym to trust in the tourism industry. For your excursion, we provide a variety of services together to make a single trip which would be a lifetime experience. We provide a customizable pre-trip planning process that enables you to reject, approve or even request changes. In fact, from concept to completion, experience the exclusive and fantastic customer service with us.
TMS. What are some major projects handled by your organisation in the recent past? Are there any upcoming projects that you are working on that you can disclose at this very moment?
Dharmendra Kumar. The Major projects recently have been handling a series of Multicity Conference & travel arrangements for about 6500 travellers . Right now we are working on a project of about 3000 person’s Incentive group for a conference & Gala event.
TMS. What are your thoughts on the MICE industry as an important segment of the hospitality and tourism industry?
Dharmendra Kumar. The MICE (Meetings, Incentives, Conferences, and Exhibitions) industry is indeed a crucial segment of the hospitality and tourism industry. The MICE industry generates substantial economic benefits for destinations. It brings in high-spending business travelers who often stay longer and spend more than leisure travelers. The MICE industry creates job opportunities, not only in event planning and management but also in various supporting roles, such as hospitality, catering, and transportation. It also diversifies a destination’s tourism offerings. While leisure tourism can be seasonal, the MICE sector can fill in gaps during off-peak periods. This diversification can help maintain a steady flow of visitors and revenue. MICE events bring together people from different regions and industries, fostering global networking and collaboration.
Hosting MICE events often necessitates investment in infrastructure, including conference centers, exhibition halls, and quality accommodations. Also, MICE events often revolve around knowledge-sharing, education, and professional development. This can lead to the transfer of knowledge and expertise, fostering innovation and growth in various sectors of the local economy. Hosting major MICE events can elevate a destination’s global visibility and reputation. Positive experiences by conference attendees can lead to increased leisure tourism in the future. Conferences and exhibitions are often hubs for trade and business deals. They provide a platform for companies to showcase their products and services, potentially leading to increased business opportunities and foreign investments.
