dmg events and Koelnmesse, two global leaders in the exhibition industry, have officially signed a Memorandum of Understanding (MoU) to collaborate on developing key trade exhibitions across the Middle East.
Dubai, UAE, This strategic partnership will combine and leverage their respective brands, creating a dynamic synergy that promises innovative and impactful events. The Middle East market, with its rapid growth and diverse industries, presents a unique opportunity for both organizations.
Gerald Bose, President and CEO of Koelnmesse, explains: “Koelnmesse is excited to collaborate with dmg events, the leading international organizer in the Middle East. Our shared vision is to extend our brands and events in the world’s fast growing exhibition market. As the region’s ambitious plans drive industry growth and investment, our partnership will play a pivotal role in shaping the future.”
Sports, Build, and Leisure Facilities: Drawing from Koelnmesse’s successful FSB (28.-31.10.2025), the world leading trade fair for public spaces and sports facilities, and dmg’s Sport, Leisure & Facilities Shows, the partnership will curate cutting-edge exhibitions that cater to sports enthusiasts, architects, builders, and leisure facility managers. These events will showcase the latest trends, innovations, and solutions in sports infrastructure and recreational spaces.
Office Design, Build & Fit-out: Building on the success of Koelnmesse’s ORGATEC (22.-25.10.2024), the leading international trade fair for the modern working world, and dmg’s Workspace, the collaboration will introduce an exclusive office design and build show. Architects, interior designers, and corporate decision-makers will discover groundbreaking concepts, sustainable designs, and smart office solutions.
Furniture and Fittings: The Middle East furniture marketis poised for significant growth over the next five years, driven by changing lifestyles and urbanization, increasing disposable income & affordable housing Schemes, all encouraging homeownership and creating a surge in demand for furniture. To meet this demand Koelnmesse and dmg events will curate exhibitions that showcase innovative designs, sustainable materials, and smart solutions for the furniture manufacturing industry. Koelnmesse has extensive expertise in this area, not least because of its interior business event, imm cologne (12-16.01.2025). Koelnmesse’s Living, Contract & Public Spaces portfolio comprises 11 international shows and trade fairs.
Hardware & Tools: Koelnmesse has been successfully organizing the EISENWARENMESSE since 1971 and Asia-Pacific Sourcing in Cologne since 2005, as well as numerous satellite events in the Hardware & Tools segment. Building on this expertise, Koelnmesse and dmg will also examine possible potential here.
Geoff Dickinson, Group CEO of dmg events, expressed his enthusiasm: “We are thrilled to further expand our footprint in the Middle East by partnering with Koelnmesse. With over 35 successful annual events in the region, we are committed to adding value and building on our existing portfolios. Together, we will create exceptional experiences for exhibitors and visitors alike.”
This groundbreaking alliance between dmg events and Koelnmesse underscores their commitment to advancing the exhibition landscape in the Middle East. By harnessing their collective strengths, they aim to create transformative events that drive economic development, foster innovation, and connect businesses across borders.
