The SITE India Incentive Workshop, held on November 4, 2025, at the Jio World Convention Centre, Mumbai, concluded successfully, bringing together leading voices from the global incentive travel, MICE, and tourism sectors. With Dubai Business Events as the Destination Partner and Minor Hotels as the Hotel Partner, the workshop highlighted the power of collaboration, education, and innovation within the industry.
The event attracted around 55 senior attendees, including representatives from national tourism boards, airlines, and a wide spectrum of MICE intermediaries, underscoring the growing engagement and interest in India’s incentive travel market. The intimate yet dynamic setting allowed for meaningful interactions, networking, and knowledge exchange among key stakeholders shaping the future of the sector.
A highlight of the workshop was the keynote address by Sabbas Joseph of Wizcraft, who emphasized India’s “Trishul Shakti”—the combined strength of MICE, weddings, and sports. He encouraged the industry to shift focus from creating merely “Instagram-worthy” experiences to designing “legacy-worthy” events that leave a lasting impact on participants and destinations alike.
The workshop featured insightful presentations offering a forward-looking view of incentive travel. ITI’s “Thrive in 2025” presentation explored emerging global trends in destination selection, planning, and experiential engagement. Dubai Business Events showcased Dubai’s credentials as a premier international hub, highlighting world-class venues, connectivity, safety, and cultural diversity. Minor Hotels presented its expanding global portfolio, emphasizing bespoke event capabilities across multiple destinations, reinforcing its commitment to curating exceptional incentive travel experiences.
Through a combination of data-driven insights, innovative showcases, and interactive discussions, the SITE India Incentive Workshop reinforced India’s growing stature as a strategic player in global incentive travel and experiential events, while inspiring the industry to embrace creativity, personalization, and lasting value in every incentive program.
