Female led and fully remote working B2B marketing agency, Electric Cat Productions announces a new strategic partnership with the leading news source for event professionals, Event Industry News (EIN). The partnership will see Electric Cat delivering multi-channel marketing strategies for two events: Event Tech Live and Event Sustainability Live which are both taking place at Excel London on the 20th and 21st of November 2024. This collaboration represents a significant step forward in promoting these events, which are two hallmark events in any event professional’s calendar!
With 4,000+ attendees at last year’s edition, Event Tech Live is a platform where the latest innovations in event technology are showcased. Event Sustainability Live is dedicated to advancing environmentally sustainable practices within the industry. Both are crucial in shaping the future of events, making this partnership even more meaningful.
“The foundations of this collaboration were laid in the most unconventional way—over drinks at IMEX Frankfurt.” Explains Director of Electric Cat, Cat Kevern. It started when EIN co-founder and editor Adam Parry “Jokingly signed a napkin promising to work with Electric Cat. Little did they know that their light-hearted bar banter would turn into a game-changing partnership. Who says big deals can’t be sealed on a napkin?”
The synergy between EIN’s voice of authority and Electric Cat Productions’ expertise in event marketing is expected to elevate EIN’s current marketing actions and produce a series of creative and high-impact marketing initiatives, designed to engage, inform, and excite the global events community. Both companies also share values in collaboration and support which will drive their efforts to not only elevate these events but also foster a sense of community among event
professionals. Eloise Newing, Assistant Director of Electric Cat adds that, This partnership is more than just a signature on a napkin – it’s a shared commitment to pushing the boundaries of what’s possible in event marketing”.
Adam Parry, Co-founder and Editor of Event Industry News, expressed his enthusiasm for the partnership: “We’re absolutely over the moon to have Electric Cat on board to enhance the marketing for Event Tech Live and Event Sustainability Live. Their creative energy and passion for events are exactly what we need to connect with our audience in a fresh and exciting way. This partnership is set to bring something truly special to the table, and we’re eager to see it come to fruition.”
The team at Electric Cat Productions are very excited at the opportunity of contributing to the success of Event Tech Live and Event Sustainability Live. With innovative marketing plans in place, both events are set to reach new heights in terms of engagement and impact.
