The Experiential Planner Expo (EPEX), the Middle East’s leading MICE (Meetings, Incentives, Conferences, and Exhibitions) marketplace, is set to return for its landmark 10th edition in Dubai on 4- 5 September 2025. The prestigious event, supported by Dubai’s Department of Economy and Tourism, will once again serve as a key platform connecting global buyers with top-tier event suppliers from across the region and beyond.
Since its inception, EPEX has established itself as one of the most influential gatherings for the MICE industry, creating opportunities for international collaboration, networking, and business growth. The 2025 edition will mark a significant milestone as the expo celebrates a decade of shaping the business events landscape.
This year, EPEX 2025 will host 400+ global buyers, including leading decision-makers, corporate event planners, destination management companies, and industry specialists. Buyers are expected from across India, the Middle East, the United Kingdom, Russia, and other key global markets. Their participation is aimed at fostering stronger business relationships and expanding opportunities for cross-border partnerships in the events, incentives, and conferences sector.
In addition to the buyer-seller meetings, EPEX will feature structured networking sessions, knowledge-sharing panels, and workshops led by industry experts. These sessions will focus on emerging trends shaping the global MICE industry, including digital transformation in events, sustainability-driven practices, experiential travel, and the integration of AI and data analytics in event planning.
For Dubai, which has firmly positioned itself as a global hub for tourism, trade, and business events, hosting EPEX 2025 further reinforces its commitment to supporting the growth of the MICE sector. The collaboration with Dubai’s Department of Economy and Tourism highlights the city’s strategic role in facilitating meaningful connections that contribute to economic and industry development.
Over the years, EPEX has brought together thousands of stakeholders and facilitated countless business opportunities, playing a pivotal role in driving international engagement in the events industry. With its 10th edition, the expo is expected to build on this legacy and create a platform where innovation meets collaboration.
