The formal expansion into Vietnam and Malaysia was announced by EXPOPASS, a Thailand-based provider of event technology services, on October 21, 2025. This is a strategic step in the company’s regional growth within the meetings, incentives, conventions, and exhibitions (MICE) sector in Southeast Asia.
The expansion responds to the growing demand from organizers for cutting-edge digital solutions, including real-time dashboards, online registration, and QR-code check-in, as Vietnam and Malaysia host more international conventions and trade shows. EXPOPASS claims that the action reaffirms its goal to assist event organizers in providing smooth attendee experiences, expedited entry procedures, and data-driven post-event analysis.
Under the new agreement, EXPOPASS has already been contracted for a number of significant events that are scheduled for 2025, such as the Mölnlycke APAC Wound Leaders’ Summit in Kuala Lumpur, METALEX Vietnam in Ho Chi Minh City, and NEPCON Vietnam at the Hanoi International Exhibition Center.
The business highlights how its technology, which was developed in Thailand but is intended for a global audience, enables organizers to offer online pre-registration, customized QR codes, mobile app scanning, and a dashboard that tracks attendance and operations in real-time.
Attaphon Thenthaisong, COO of EXPOPASS, said: “The first step in attending any MICE event is registering. The trust that international organizers have in Thai-developed technology and its capacity to satisfy international standards is reflected in our expansion into Vietnam and Malaysia.
According to the company, the post-pandemic recovery of Southeast Asia’s exhibitions sector has sped up the adoption of digital tools; attendees now have a greater need for speed, security, analytics, and convenience. By expanding into Vietnam and Malaysia, EXPOPASS hopes to fortify the event-technology ecosystem in the region and offer its entire range of services, such as business matching, ticketing, and virtual event modules, to new markets.
