Ministry of Tourism, Govt of India has developed the first-ever nation-wide IP (Intellectual Property), ‘Dekho Apna Desh, People’s Choice 2024’ to understand the pulse of ‘Bharat ki Janta’. The initiative was launched by the Prime Minister Shri Narendra Modi on 7th March, 2024 in Srinagar. Voting is open until 15th September, 2024.
The aim of the nation-wide poll is to engage with citizens to identify most preferred tourist attractions and understand tourist perceptions across 5 tourism categories – Spiritual, Cultural & Heritage, Nature & Wildlife, Adventure and others. Besides the four main categories, the ‘other’ category is where one can vote for their personal favorites and help uncover hidden tourism gems in the form of unexplored tourism attractions and destinations like Vibrant Border Villages, Wellness Tourism, Wedding Tourism etc.
There is a dedicated portal https://innovateindia.mygov.in/dekho-apna-desh/, wherein users can vote across categories (Spiritual, Cultural & Heritage, Nature & Wildlife Adventure, Other (open category) through their mobile number or Email ID respectively. The outcomes will help determine the Top Tourist Attractions of India which will receive substantial support and investments from key stakeholders. Through the initiative, the Ministry seeks to promote the preservation of cultural landmarks and traditions, ensuring their longevity for future generations.
This will also allow the Ministry to understand lesser-known tourist locations that people would like to visit apart from the better known popular attractions. With the launch of this initiative, the Ministry of Tourism is supporting India’s journey towards Viksit Bharat@2047, identify winning attractions and destinations for development in a mission mode, in the short and medium term, through a ‘Whole of Government’ approach.
