Lemon Tree Hotels has announced a strategic expansion of its portfolio with the signing of two new properties – one in Surat, Gujarat, and another in Haridwar, Uttarakhand – underlining its commitment to deepen its presence in high‑potential tourism and business destinations.
The Surat property, branded as Lemon Tree Hotel, Surat Airport, is positioned near Surat Airport, making it especially suitable for business travelers visiting one of India’s leading industrial hubs specialised in textiles and diamond processing. The city – a significant centre for diamond cutting and textile manufacturing – attracts a steady flow of corporate visits alongside leisure tourism, with popular destinations like the old city’s heritage sites, nearby beaches, and nature parks drawing interest.
The second property, Keys Prima by Lemon Tree Hotels, Haridwar, is planned for Haridwar, a city renowned for its spiritual significance and as a gateway to the revered Char Dham pilgrimage circuit. By entering Haridwar, Lemon Tree Hotels aims to tap into India’s growing religious tourism segment, offering comfortable and affordable accommodation for those visiting the ghats of the River Ganges, attending the famous evening Ganga Aarti at Har Ki Pauri, or embarking on further Himalayan pilgrimages.
This expansion reflects a broader strategy by Lemon Tree to strengthen its footprint across diverse markets – from industrial metropolises to religious tourism hubs. The Surat hotel will likely cater primarily to business and corporate visitors, benefiting from the city’s connectivity and industrial ecosystem, while the Haridwar hotel aims at pilgrims, spiritual tourists, and leisure travellers seeking access to temple towns and natural surrounds.
Industry analysts expect these additions to positively influence regional tourism and hospitality dynamics. The new hotels not only improve lodging infrastructure in high‑traffic cities but also are likely to generate employment, support local enterprises, and improve overall travel‑related infrastructure.
With both Surat and Haridwar gaining importance as key destinations – one as a commercial powerhouse, the other as a spiritual landmark – Lemon Tree Hotels’ expansion is timely. As India’s travel and tourism sector continues to grow, the move underscores the role that well‑established hotel chains can play in enhancing the appeal, accessibility, and quality of stays across diverse visitor segments.
