The Moustache Group of Hotels has inaugurated its newest property under the ‘Select’ brand in Manali, Himachal Pradesh, signaling a commitment to expanding its presence in India’s high-demand mid-range hospitality market. The launch of the 49-key property in Manali is a foundational step in the group’s announced strategy to open 50 additional hotels by 2028, with a concentrated focus on northern leisure corridors, including Kasol, Shimla, and Nainital.
The Select vertical is designed to serve mid-budget, family, and business travelers, offering quality accommodations tailored to the contemporary guest seeking comfort and efficiency. This development reflects the company’s maturation beyond its original backpacker hostel model to a diversified portfolio that includes the premium experiential ‘Luxuria’ brand.
Commenting on the decision, Mr. Abhishek Khandelwal, founder and director of Moustache Group of Hotels, noted the strategic importance of the location. “Manali stands out as a strong mid-range hotel market, characterized by consistent traveler demand and a diverse clientele looking for reliable, high-value stays. The region currently exhibits a noticeable surge in tourism footfall, and its accessibility coupled with year-round attraction makes it an appropriate location to introduce our Select offering and reinforce our regional presence.”
The group anticipates the Select segment will become a key driver of future growth, aiming to contribute a significant portion of the company’s projected revenue target for the coming fiscal periods. Mr. Deepak Agarwal, Founder and Director, elaborated on the strategy: “The expansion of the Select portfolio is not merely about increasing room count; it is about deepening our expertise within this specific vertical. By focusing intensely on properties that align with our core ethos and demonstrate long-term potential, we are working to offer curated experiences that strengthen guest loyalty across all our brand offerings.”
This measured expansion into Manali supports the broader positive outlook for India’s hospitality sector, which is projected for steady growth in the coming years. Moustache Group’s targeted approach positions it to capitalize on the increasing domestic demand for dependable mid-scale travel experiences across India’s popular leisure destinations.
