New Zealand tourism is taking a visionary leap into the future as Summit Aotearoa 2025 gathers leading voices from across the travel and hospitality industry. Hosted by Tourism Industry Aotearoa (TIA) at the Convention and Exhibition Centre, the Summit focuses on the theme “New Zealand Tourism 2030: Being Dynamic in a Global Marketplace.” The event serves as a defining moment for New Zealand’s tourism sector, setting the tone for innovation, sustainability, and growth through 2030.
Bringing together industry leaders, policymakers, innovators, and travel professionals, Summit Aotearoa 2025 explores how the country can stay resilient and competitive amid evolving global tourism trends. Discussions are centered on key themes such as AI in tourism, sustainable travel, cybersecurity, and the growing power of social media marketing in influencing travel decisions.
From the rise of AI and digital transformation to the influence of social media platforms like TikTok on travel decisions, this year’s event is diving deep into the forces reshaping the world of tourism. Experts from business, technology, and geopolitics are sharing strategies on how New Zealand can stay competitive, resilient, and innovative amid rapid global change.
Another major highlight is the exploration of Artificial Intelligence in travel – from chatbots and virtual assistants to personalized booking experiences and data-driven insights. Thought leaders emphasize that while technology enhances efficiency, maintaining the human connection in hospitality remains essential. Additionally, experts on cybersecurity in tourism are discussing best practices to safeguard businesses and travelers in an increasingly digital environment.
Adding to the optimism, the latest Tourism Workforce Survey by TIA reveals that 86% of tourism organizations are confident about the year ahead – an encouraging 11% increase from 2024. This renewed confidence signals strong recovery and growth within New Zealand’s tourism economy.
The Summit will conclude with the prestigious New Zealand Tourism Awards, honoring excellence in sustainable tourism, innovation, and customer experience. These awards spotlight the individuals and organizations driving positive change and shaping the nation’s tourism identity.
As Summit Aotearoa 2025 unfolds, New Zealand reaffirms its position as a leader in global travel innovation, inspiring the world with its vision for a sustainable, technology-driven, and resilient tourism future.
