Saudi Tourism has introduced a series of strategic initiatives aimed at enhancing its position in the global tourism sector, with a particular focus on the MICE (Meetings, Incentives, Conferences, and Exhibitions), GIT (Group Inclusive Tour), and wedding segments. These initiatives align with the Kingdom’s Vision 2030, which seeks to attract 150 million visitors by 2030.
As part of this ambitious plan, Saudi Arabia is making significant investments to elevate its tourism infrastructure, with projections indicating a $1 trillion investment in the coming years. This substantial investment will fuel the development of new luxury resorts, world-class cultural experiences, and state-of-the-art event spaces, all aimed at attracting both leisure and business travelers from around the globe.
In the MICE segment, Saudi Arabia is focusing on expanding its capabilities to host large-scale events such as international conferences, exhibitions, and incentive programs. With its growing portfolio of cutting-edge event venues, including the newly opened Riyadh Exhibition Centre and Jeddah’s King Abdulaziz International Conference Center, the Kingdom is positioning itself as a key player in the global MICE market.
For the GIT and wedding sectors, Saudi Tourism is introducing packages designed to cater to large groups and destination weddings, offering tailored experiences that reflect the country’s rich cultural heritage. The Kingdom’s picturesque landscapes, historical landmarks, and luxury hotels are becoming increasingly popular as wedding venues, with many high-profile international weddings choosing Saudi Arabia as their destination.
These initiatives are part of a broader strategy to diversify Saudi Arabia’s economy, reduce its reliance on oil revenues, and establish the country as a premier global tourism destination. As the country continues to enhance its infrastructure and service offerings, it is poised to become a significant hub for international travel, business events, and celebrations.
With Vision 2030 driving these developments, Saudi Arabia is on track to reshape its tourism industry and offer unmatched experiences to visitors worldwide.
