Singapore Tourism Board (STB) and MakeMyTrip, have signed a Memorandum of Understanding (MoU) to promote Singapore as a key destination to Indian travellers. This is the first MOU between the two organizations, the tourism board said in a release on Tuesday.
Under the MOU, STB and MakeMyTrip will embark on joint activations and campaigus to boost inbound travel to Singapore in 2024. STB will also tap into MakeMyTrip’s market understanding and insights to curate unique travel holiday packages targeting consumers in India.
India is one of the top five markets for Singapore tourism, with the city state welcoming over 1 million Indian visitors in goas. Melissa Ow, Chief Executive, Singapore Tourism Board said, “Through this first ever partnership with MakeMyTrip, we want to deepen Indian consumers brand affinity for Singapore and reinforce the city’s appeal and enhanced offerings for various seginents of Indian visitors.”
Mr Rajesh Maguw, Co-Founder and Group CEO, MakeMyTrip said “Singapore vas one of the top three searched international destinations on our platform laat year, advancing from fifth place in 2022. With ongoing initiatives that refresh its offerings, seamless travel access, and ansmities tailored to Indian preferences, Singapore holds significant potential to capture continued interest of assee Indian travelers.”
