Sands Resorts MacaU Exceptional Destination Choice for MICE Events
TMS. How do you envision to market Sands Resort as a premier destination for leisure and business travelers?
Stephanie Tanpure. Sands Resorts Macao was the first to build an integrated resort on the Cotai Strip – The Venetian Macao in 2007. Since then it has expanded and continued to evolve to become an integrated resort city, consisting of three interconnected European-themed integrated resorts, The Venetian Macao, The Parisian Macao and The Londoner Macao. The company is a market leader and always has been focusing on providing enhanced offerings in the areas of arts & culture, gastronomy, international entertainment events, world-class accommodation and curated experiences.
In 2023, we had The Londoner Macao celebration event. The Londoner Macao features many outstanding tourism attractions as well as unique dining, retail and entertainment offerings. The new suite product at The Londoner Macao represents the finest and most luxurious accommodation of any integrated resort we have ever developed. We believe the tourism offerings of The Londoner Macao will be transformative for Macao and the Cotai Strip, further enhancing Macao’s tourism appeal.
Such a diverse array of choices, Sands Resorts Macao continues to stand out from our competitors and in turn becomes the natural marketing angle.
TMS. In this post-pandemic era, the revival of travel and tourism industry has taken a swift flight round the globe. How has the recovery been like for Sands Resort?
Stephanie Tanpure. Both Sands Resorts Macao and Macao itself are recovering well, with recovery gaining pace. The Company’s operations in Macao in 2023 were positively
impacted by the recovery in travel and tourism spending. In terms of retail and entertainment revenue in 2023, Sands Resorts Macao has exceeded 2019 revenue figures, which shows excellent recovery. We have also hosted 79 entertainment acts and events last year, which has played a significant role in attracting a lot of visitors to Macao.
We have also just launched a Hong Kong International Airport check-in and direct bus transfer service, the first integrated resort in Macao to do so. The new services are part of our ongoing commitment to providing unparalleled convenience and comfort to guests, and we believe this is set to revolutionise the travel experience for individual travellers and groups alike.
TMS. What makes your venue a distinct choice for the travelers? Please highlight the key offerings and highlights of your venue?
Stephanie Tanpure. Sands Resorts Macao stands out because it is distinct, from the architecture to the entertainment, and from the restaurants to the shopping, there is nothing else like it in Macao. We also continually develop and enhance our comprehensive offerings to ensure the longevity of this competitive advantage, while always working towards surpassing guests’ expectations.
Highlights include
Bringing international exhibitions and entertainment to Macao that have broad appeal, for example teamLab SuperNature Macao, an immersive art space with cutting-edge installations, and Harry Potter™: The Exhibition, an interactive touring exhibition and the most comprehensive exhibition ever presented on Harry Potter and the entire Wizarding World.
Impressive accommodation options, including Forbes Five-Star rated, with high levels of personalised service, including butler service.
More than 150 superb dining options, from casual places to Michelin-starred fine dining.
Unrivalled shopping, with approximately 850 retailers, including a vast number of designer and internationally renowned brands.
Flexible meeting venues and facilities for event planners and corporate clients. Sands team also provides one-stop service and all-round support under one roof
The most important aspect to note is that all of the above, and more, can be found under one roof!
TMS. Importance of client satisfaction is directly proportional to greater customer retention, higher lifetime value, and a stronger brand reputation. How does Sands Resort prioritize and enhance the guest experience to maintain a competitive edge?
Stephanie Tanpure. Guest satisfaction is of course a high priority and offering an enhanced experience is a must to remain competitive. We strive to do this by giving guests experiences that they can’t get elsewhere in Macao, combined with an unmatched product and services under one roof – leading hotels, award-wining dining, extensive shopping options and outstanding entertainment – plus intuitive service and dedicated team members who consistently work towards exceeding expectations. Ideally our guests leave with unforgettable memories that then draws them back again and again.
TMS. What are the influential market trends that you foresee in 2024?
Stephanie Tanpure. Sustainability initiatives in international MICE events are likely to expand in 2024, with a focus on reducing carbon footprints through measures such as using renewable energy sources, implementing waste reduction and recycling programs, promoting eco-friendly transportation options, and sourcing local and organic food for events. In 2024, international MICE events are likely to prioritize offerings that empower delegates to prioritize their own well-being.
This could include providing access to relaxation zones, wellness lounges, and quiet spaces for meditation or reflection. Additionally, organizers may offer activities like fitness classes, guided nature walks, mindfulness sessions, and healthy food options to support attendees in maintaining their physical and mental health throughout the event.
TMS. What message would you like to share with the industry at large?
Stephanie Tanpure. Our MICE industry is one of resilience, adaptability, and innovation. Despite the challenges we’ve faced, we’ve shown remarkable strength in navigating uncertainties and evolving our approaches to meet the changing needs of our audiences. Let’s continue to prioritize collaboration, sustainability, and the well-being of both attendees and communities in our industry.
Furthermore, with Macao’s commitment to diversification and its dedication to promoting the city on the world stage, we have a unique opportunity to showcase the rich culture, hospitality, and world class MICE infrastructure that makes Macao an exceptional destination choice for MICE events.
