Thomas Cook (India) Ltd., India’s leading integrated travel and related financial services company, has revealed an impressive 27% growth in demand for its Regional Tours from Maharashtra- led by key source markets of Pune, along with the surrounding regional towns of Nasik, Aurangabad, Kolhapur, Solapur among others.
In a strategic initiative to maximise the growth opportunity from Maharashtra, Thomas Cook India has appointed SubodhBhave as its Brand Ambassador. Thomas Cook India’s customers benefit from this association with an exclusive opportunity to interact with their favourite superstar at a gala event during their Europe holiday. Subodh will spend an evening interacting with Thomas Cook India’s customers while sharing his views on films, famous characters that he has portrayed and his journey to stardom.
Thomas Cook India has successfully introduced regional Maharashtrian tours such as Aakarshak and AvismarniyaSahli series across Europe, USA, Asia and Australia, and key elements include a friendly Marathi speaking experienced Thomas Cook Tour Manager, fondly referred to as ‘Bhau’, the company of Marathi speaking co-travellers and the comfort of delicious Maharashtrian cuisine while on tour.
Thomas Cook India’s strategic focus on the Maharashtra market caters to the holiday segment, business travellers, leisure travellers, and its b-leisure segment (business plus leisure). The Company’s high growth segments from Maharashtra include the powerful family segment; along with millennials, young working professionals, couples/honeymooners, student study tours, Gen S/Seniors, ladies-only groups and corporate MICE groups. The primary driver segment in the next five years, however, is expected to be made up of millennials, and women travellers.
