The Ministry of Tourism has made notable progress under Special Campaign 5.0, a government-led initiative aimed at enhancing cleanliness, improving administrative efficiency, and promoting transparency across its departments. As of October 2025, official reports indicate that 24% of the campaign’s targets have been achieved, out of more than 6,400 identified objectives.
The campaign engages multiple tourism bodies, including India Tourism Offices, Institutes of Hotel Management (IHMs), the Indian Institute of Tourism and Travel Management (IITTM), and the India Tourism Development Corporation (ITDC). Media sources note that these institutions are contributing to a coordinated effort to improve record management, administrative processes, and service delivery in the tourism sector.
A major element of Special Campaign 5.0 involves cleanliness drives across 413 sites, covering tourist destinations, government offices, and educational institutions. Officials report that these initiatives are intended to create cleaner environments for travellers while aligning with the government’s Swachh Bharat mission. Observers suggest that such efforts may also support India’s positioning as a sustainable and responsible travel destination.
The campaign also includes the disposal of pending and old files, a step aimed at reducing bureaucratic delays. Progress is being monitored via the SCDPM (Special Campaign for Disposal of Pending Matters) portal, which allows for digital tracking and real-time review of departmental workflows. This mechanism is reported to have improved decision-making speed in several departments.
Experts and insiders highlight that the Ministry’s involvement, along with the participation of regional and central offices, underscores a structured approach to governance reforms and sustainable tourism management. Early outcomes indicate growing accountability, better workflow management, and a strengthened focus on service quality across tourism institutions.
Through Special Campaign 5.0, the Ministry of Tourism appears to be steadily moving toward creating a more transparent, efficient, and clean tourism infrastructure. Analysts point out that the initiative reflects broader efforts to make India’s tourism ecosystem more competitive and globally visible, particularly in the MICE and international travel sectors.
