Vietnam’s Ministry of Tourism is set to host a tourism roadshow during the 20th Ho Chi Minh City International Travel Expo (ITE-HCMC 2026), as the country looks to strengthen its international tourism presence and connect with more travel trade partners.
Vietnam Strengthens International Tourism Push
The roadshow will bring together tourism officials, destinations, travel companies and other industry professionals. It will give Vietnam an opportunity to showcase its tourism offerings and build stronger ties with international markets.
ITE-HCMC is one of Vietnam’s key travel trade events and provides a platform for tourism businesses to meet overseas buyers, explore new partnerships and discuss opportunities in different markets. The ministry’s participation is expected to support Vietnam’s efforts to attract more international visitors.
Roadshow to Build New Travel Trade Connections
The event will give travel companies an opportunity to understand changing traveller preferences and explore new tourism products. For Vietnam, connecting directly with overseas travel agencies and industry partners can help strengthen its presence in important source markets.
Trade shows such as ITE-HCMC also give destinations a platform to develop business relationships and promote their tourism offerings to international buyers. These connections can support both leisure travel and business tourism.
The roadshow will create opportunities for tourism businesses to discuss potential partnerships and understand the needs of different international markets. Meetings between destination representatives, travel agencies and other industry stakeholders can also help develop new travel packages and joint promotional activities.
For international buyers, the event will offer an opportunity to learn more about Vietnam directly from tourism representatives and local suppliers. This can help them develop new itineraries and introduce the destination to travellers in their respective markets.
MICE Opportunities in Focus
The roadshow also has relevance for the MICE sector, with travel trade events bringing together professionals involved in meetings, incentives, conferences and business travel.
Greater engagement with international buyers could help Vietnam explore new opportunities in the MICE segment while expanding its network of global travel partners. Stronger connections with overseas agencies and event professionals can also support future group travel and business-event programmes.
As competition for international visitors grows, tourism roadshows and travel trade exhibitions remain important platforms for destinations to promote their offerings and build industry relationships. ITE-HCMC 2026 will give Vietnam another opportunity to connect with international travel partners and strengthen its position in the global travel and MICE industry.
