Cvent, a leading provider of event management technology, has partnered with BeCause, a sustainability data hub for the travel and tourism industry, to enhance how hotels present sustainability information on the Cvent Supplier Network (CSN). This integration allows hotels to automatically integrate verified sustainability information from BeCause’s live data hub-containing over 2 million data points across 10,000 metrics-into their CSN profiles. This addresses the growing demand from event planners for easily accessible sustainability data when sourcing and booking venues.
More than 12,000 hotels and venues are already sharing sustainability data and publishing it on CSN through this integration. The partnership enables hotels to highlight their eco-credentials, empowering planners to easily source more sustainable venue options while giving hoteliers a powerful edge in attracting group business to their properties.
Jahanzeeb Ahmed, Chief Commercial Officer at BeCause, stated that sustainability has evolved into a critical component of corporate and event strategy, prompting organizations to demand greater transparency from their supply chain, including meetings and events. He emphasized that this shift means hotels are under pressure to collect, organize, and share this data when competing for group business, but that process is often highly manual. With this integration, hotels can now effortlessly provide verified sustainability information that event planners are actively seeking, thereby improving their visibility and competitiveness in the group business market.
Jim Abramson, Vice President of Product Management at Cvent, added that event planners are increasingly prioritizing sustainability in their decision-making process. He expressed pride in working with BeCause to empower hotels to meet planners’ demands at scale, ensuring they remain at the forefront of a fast-evolving market that values environmental responsibility.
Looking ahead, Cvent and BeCause plan to expand their product collaboration by automating the publication of hotel sustainability data from the BeCause Data Hub into a hotel’s Cvent requests for proposals (RFP) process. This will help hotel sales teams quickly address extensive RFP sustainability questions while removing friction for event planners during the sourcing process.
This partnership marks a significant step forward in promoting sustainability within the hospitality industry, providing both hotels and event planners with the tools needed to make more informed, eco-conscious decisions.
