The India Convention Promotion Bureau (ICPB) has successfully concluded a high-impact, full-day training programme aimed at strengthening sales, marketing, and execution capabilities within India’s MICE and Professional Conference Organiser (PCO) ecosystem.
The exclusive initiative brought together senior MICE professionals, PCOs, destination management companies, hotels, venues, and ICPB members for an intensive learning experience focused on contemporary sales strategies, marketing excellence, financial optimisation, and execution-driven growth aligned with the evolving business events landscape.
The programme was led by industry expert Amit Saroj of IA Meetings, under the guidance of the ICPB Training Programme Committee, and followed an interactive, practical, and application-oriented format. Participants gained exposure to structured sales and strategic frameworks such as NASDAK, MAN, and ODPEC, alongside insights into financial efficiency and execution-led business models.
Through hands-on group exercises and real-world simulations, attendees were able to translate learning into actionable strategies. With this initiative, ICPB reinforced its commitment to capacity building, professional development, and strengthening India’s MICE ecosystem, equipping participants with tools and clarity to drive sustainable growth in an increasingly competitive environment.
