The India MICE tourism market is projected to grow at a CAGR of 6% from 2024 to 2029, with the overall exhibition industry expected to reach $1,283 million by 2025, reflecting the sector’s expanding influence and opportunities.
New Delhi, 29th August 2024 – BLTM 2024, India’s leading show on Business + Leisure Travel & MICE, kicked off at Yashobhoomi (IICC), Dwarka, New Delhi. This edition marks a significant milestone, with the event doubling in size and featuring an impressive lineup of 500+ exhibitors from around the globe, including national tourism organisations, convention bureaus, Indian states, hotels and resorts, DMCs, tour operators and MICE agents etc., a record number of hosted buyers and over 10,000 trade visitors expected to visit the show.
With the India MICE Tourism Market projected to register a CAGR of 6% during 2024-2029, BLTM is undoubtedly the perfect platform for international and domestic suppliers to leverage this surge in the market by showcasing their best Bleisure and MICE offerings. The event has grown significantly compared to previous editions, both in scale and international presence, moving to a new venue giving a new dimension to the event, as the key travel trade show focussed on quality in Delhi.
Event Highlights:
- 500+ International and Domestic Exhibitors, including National Tourism Organisations (NTOs), Convention Bureaus (CVBs), State Tourism Boards, Destination Management Companies (DMCs), leading hotel chains, airlines and travel tech providers. BLTM 2024 has official participation from 5 National Tourism Organisations, the Ministry of Tourism, Govt. of India and 7 State Tourism Boards are participating in this year’s edition.
- Over 10,000 pre-qualified trade visitors are joining the show.
- The Hosted Buyer program expanded to international markets this year, with over 50 buyers from Southeast Asia, the GCC, and Russia being hosted.
- Exclusive access to 150+ MICE planners, 100+ corporate buyers, 80+ wedding planners, and 50+ international buyers.
- Specialised content at the BLTM Forum with insights from SITE, NIMA, TIA, and PHDCCI, offering in-depth sessions and networking on trends, strategies, and market challenges.
- Two Exclusive WeddingSutra Engage sessions with renowned wedding planners joining panel discussions on Travel and Top Wedding Destinations – 2025; How to Get Couples to Say “I Do” at Your Venue.
A New Venue, A New Standard for MICE Events
This year, BLTM is being held at Yashobhoomi (IICC), Dwarka, New Delhi, one of the world’s largest MICE venues. Yashobhoomi offers unmatched infrastructure and services, elevating the overall experience for exhibitors and attendees. The 5-star facilities and expansive exhibit spaces have set the perfect stage for networking and conducting productive business meetings over the next three days.
The extensive line-up of exhibitors showcases a diverse range of MICE and business travel products and services, with participation from NTOs and CVBs such as Sri Lanka, Azerbaijan, Cambodia, Israel, Saint Petersburg, as well as Indian states including Goa, Odisha, Punjab, Gujarat, Jharkhand, Telangana, and Meghalaya. Featured Exhibitors include brands like Ottila International, Radisson Hotel Group, Ramoji Film City, Treat Hotels & Resorts, Paul John Resorts & Hotels, Ramee Group of Hotels, JTB Meetings & Events, Wimbledon Debenture Seating, Hyderabad Convention Visitors Bureau (HCVB) and many more, which have further enhanced the global appeal of the event. Exhibitors will have the chance to connect with over 10,000 travel trade professionals, including top travel agents, tour operators, corporate and MICE buyers, wedding and event planners, and many others from the business and travel community.
Inaugural Program and Key Industry Presence
The inauguration program of BLTM 2024 was graced by top dignitaries and key industry leaders. Attendees included H.E. Mr. Hul Seila, Under Secretary of State, Ministry of Tourism, Cambodia; Mr. Florian Sengstschmid, CEO, Azerbaijan Tourism Board; Mr. Krishantha Fernando, General Manager, Sri Lanka Convention Bureau; Mr. Alexander Sitnikov, Representative of the Russian Ministry of Economic Development; Mr. R K Suman, Regional Director, North, India Tourism and Mrs. Anjali Yadav, IAS, Director, Jharkhand Tourism; and heads of associations.
Speaking at the inaugural ceremony Mr. Florian Sengstschmid, CEO, Azerbaijan Tourism Board, said “In 2023, Azerbaijan welcomed 115,000 Indian travelers, a figure that surged to 140,000 in the first seven months of 2024, marking a 2.7-fold increase compared to the same period in 2023. This growth surpasses pre-COVID numbers, which were around 50,000-60,000 in 2019. Enhanced connectivity, including 11 weekly flights from Delhi and 3 from Mumbai to Baku, has been pivotal.”
He further added, “The visitor profile is diverse, with 60% being corporate travelers and 40% independent travelers, including a rise in destination weddings. Azerbaijan aims to attract 250,000 Indian visitors by the end of 2024, supported by streamlined e-visa processes and increased B2B and media activations. As a safe and versatile destination, it appeals to families, solo travelers, and adventure seekers.”
Ms. Jyoti Mayal, President, Travel Agents Association of India (TAAI), said “India’s travel and tourism industry stands as a crucial pillar of the nation’s economy, contributing 10% to the GDP and generating around USD 78 billion annually. By 2029, the industry is expected to create 53 million jobs and attract 30.5 million travelers, underscoring its significant growth potential. With projections to reach USD 253 billion by 2030, the sector is poised for immense growth. Outbound tourism from India is anticipated to hit 27 million travelers this year, mirroring pre-COVID levels, while the Travel & Tourism market in India is expected to generate USD 22.30 billion in 2024, growing to USD 34.11 billion by 2029.
Mr. Krishantha Fernando, General Manager, Sri Lanka Convention Bureau, said “Between January and the first week of August 2024, Sri Lanka welcomed around 2.3 million visitors from India, continuing its status as the largest source market. Sri Lanka offers a diverse range of attractions, from beaches and wildlife to cultural experiences like the Ramayana trail. With 83 flights per week from India, we are focusing on the MICE and wedding segments, while also appealing to leisure travelers. Proximity, connectivity, and value for money are key factors drawing Indian tourists to Sri Lanka.”
Networking Opportunities
BLTM 2024 offers a range of thoughtfully curated B2B meetings, networking sessions, and interactive panel discussions ensuring maximum engagement between buyers and exhibitors.
Intimate networking opportunities continue to be a focus at BLTM, hosting impactful interactions between buyers and sellers, and providing invaluable opportunities to create new business relationships and close deals on the spot.
