ITC Hotels has expanded its boutique hospitality footprint with the launch of Storii Jawai in Rajasthan, strengthening its presence in India’s fast-growing experiential and wildlife tourism segment. The new retreat is part of the brand’s Storii by ITC Hotels portfolio, which focuses on immersive, destination-led experiences rooted in nature, culture, and local storytelling.
Located amidst the rugged granite landscapes of Jawai and the Aravalli range, the property offers an intimate luxury escape with around 15 private villas and suites, designed to blend seamlessly with the natural surroundings. Guests can experience curated activities such as guided nature walks, interactions with local Rabari communities, temple trails, and starlit safaris, reflecting ITC Hotels’ emphasis on experiential travel.
The launch aligns with ITC Hotels’ broader strategy to expand its boutique Storii brand across India’s key wildlife and offbeat destinations, including locations such as Ranthambore, Sasan Gir, and Dhari Gir. These developments are aimed at tapping into the rising demand for nature-led, sustainable, and experience-driven tourism.
Strategically positioned approximately 150 km from Udaipur Airport, Storii Jawai is expected to attract both domestic and international travellers seeking premium yet intimate stays in unique landscapes. The property also reflects ITC’s commitment to expanding its presence in high-potential leisure destinations beyond traditional urban markets.
From an industry perspective, such boutique retreats are increasingly contributing to the broader hospitality and travel ecosystem by supporting destination development, niche tourism segments, and curated travel experiences. The growing focus on experiential stays is also driving demand for smaller, high-value properties that offer personalised services and authentic local engagement.With the addition of Storii Jawai, ITC Hotels continues to strengthen its luxury boutique portfolio, reinforcing its positioning in India’s evolving hospitality landscape while catering to the growing demand for meaningful and immersive travel experiences.
