SUSTAINABILITY IS AN ELEMENT THAT NEEDS TO BE FACTORED INTO MEETINGS
MS. What according to you would be the top trends in 2022?
Monimita Sarkar. The trends that we are seeing in the Meetings industry are veering towards Hybrid events in the coming year. Organizations which had decided to go ‘fully live’ are now reverting to the hybrid model. This will work in the short term as domestic participants and those able to travel via the air bubbles can attend in person. Others can join the conference online. Corporates and Associations need to work with PCOs who can provide the technology and resources for Hybrid Meetings. Venues need to gear up to ensure uninterrupted internet connectivity. Sustainability is another important element that needs to be factored into meetings, particularly after the world has witnessed the ravages of climate change in 2021. There may be a conscious effort to reduce long haul travel in order to reduce carbon footprints.. For Meeting Planners there is a need to source and plan meetings with a focus on reducing carbon footprints and wastage.
MS. What will be your plans for 2022?
Monimita Sarkar. Working with a tech team to develop technology for Hybrid meetings. To develop cost effective solutions for our clients.
MS. What message would you like to give to the industry?
Monimita Sarkar. It’s been a very difficult 2 years for those of us in the Trade. I believe a two -pronged approach of Innovation & Collaboration. Hopefully we will get through the current phase of Omicron without too deep an impact. And meanwhile, we need to build our tech capabilities for the next phase.
