Singapore Tourism Board holds multi-city B2B roadshow in India


Singapore Tourism Board (STB) is set to organise a multi-city B2B roadshow in Chennai, Hyderabad, Kolkata, and Ahmedabad this July. Titled ‘Singapore Tourism Board Roadshow Holidays Made in Singapore’, the event features 50 exhibitors representing hotels, attractions, airline, cruise lines and destination management companies. Notably, seven of these exhibitors are participating for the first time, including the city’s famed family-friendly attraction Museum of Ice Cream, and Disney Cruise Line, which has made Singapore its exclusive Southeast Asian homeport for five years starting next year. India is a major tourism source market for Singapore, with direct flights from 17 cities within a 4 to 6- hour range. Since the resumption of international travel in 2022, Indian tourists have been drawn to Singapore’s evolving range of offerings. In 2023, many new hotels, attractions, and lifestyle experiences have emerged, offering more activities and venues for India’s travel agents and planners to consider when crafting holiday itineraries, MICE programmes, and wedding celebrations.

STB’s global campaign, “Made In Singapore”, showcases the city as a destination of unique and unexpected experiences. In line with this, the 2024 multi-city roadshow is themed “Holidays. Made In Singapore” to equip the Indian travel trade community to promote Singapore as a differentiated destination for various consumer segments.

As part of the B2B roadshow, STB is also hosting two curated business matching platforms between Singapore wedding suppliers and Indian planners in Ahmedabad and Kolkata, important source markets for Indian wedding celebrations. Featuring eight venues, hotels, aviation and cruise partners, and DMCs, these networking events build on STB’s continuing efforts in India to spotlight Singapore’s unique selection of wedding venues and experiences, including a partnership with celebrated couturier Rahul Mishra, and the curation of a Wedding Planner’s Guide to Singapore. Mr. Markus Tan, Regional Director, India, Middle East, South Asia and Africa, Singapore Tourism Board expressed enthusiasm about the upcoming multi-city roadshows and emphasized the importance of collaboration with the travel trade in enhancing Singapore’s appeal in these regions

“From January to May 2024, Singapore has welcomed more than half a million visitors from India. This underscores India’s importance as a key tourism source market for us. We are hopeful that together with our travel stakeholders, we can maintain this growth momentum through the second half of 2024. We are excited to embark on this multi-city B2B roadshow to strengthen our connections with the Indian travel trade community from 4 key cities with direct flights to Singapore. We hope the roadshow will foster stronger business relationships and partnerships, driving mutual growth and success for all participants and attendees.”