South African Tourism has successfully completed the 22nd edition of its Annual India Roadshow, held from 9–12 February 2026 across Bengaluru, Ahmedabad, Kolkata, and Delhi. The initiative followed its engagement at OTM Mumbai and forms part of the tourism board’s largest trade outreach programme in India.
Led by Mitalee Karmarkar, Marketing and Communications Manager (MEISEA), the roadshow featured more than 40 exhibitors from South Africa. Participants showcased a wide range of offerings across leisure, corporate, and MICE segments. The Bengaluru leg connected with over 300 Indian travel trade partners, while the Delhi event attracted more than 255 agents. A press briefing was also organised at ITC Maurya in Delhi, followed by a networking lunch with media and trade stakeholders.
Karmarkar highlighted India’s importance as a key growth market, driven by increasing interest in family travel, experiential holidays, and premium segments. She noted that Indian travellers are using AI-powered tools to plan and customise trips and are showing greater willingness to explore long-haul destinations beyond traditional choices.
She also emphasised that Delhi remains one of the most important source markets for South Africa, with travellers seeking diverse, experience-led journeys combining culture, wildlife, and leisure. The city continues to play a major role in driving demand for luxury and wildlife tourism.
South African Tourism is aiming to return to pre-Covid Indian traveller volumes in 2026 and is focusing on strengthening partnerships with Indian trade stakeholders. The organisation plans to introduce new itineraries, improve conversion quality, and sustain growth from this key market.
Looking ahead, South Africa is preparing to host the 2027 ODI World Cup, which is expected to further boost international tourism.
