Thomas Cook India and SOTC Travel have entered into a strategic joint venture with Tourism New Zealand to promote winter tourism from India. This partnership aims to boost visitor numbers during New Zealand’s winter season from June to August, aligning with India’s peak vacation period.
Thomas Cook (India) Limited shares were trading at ₹133.62, up by ₹1.75 or 1.33% on the NSE at 12:35 pm today. The collaboration will target various segments of the Indian market, including multi-generational families, working professionals, millennials, and GenZ, highlighting New Zealand’s winter attractions such as snowboarding, skiing, heli-hiking, whale watching, stargazing, and adventure activities in Queenstown.
Tourism New Zealand’s CEO, René de Monchy, noted India’s rapid growth as a tourism market, with double-digit holiday visitor growth. The partnership aims to leverage the off-peak travel season, offering better pricing, fewer crowds, and a more sustainable travel experience. Rajeev Kale of Thomas Cook India emphasized that the campaign will focus on value-driven Indian travelers, while S.D. Nandakumar from SOTC Travel pointed out that the initiative will also target Tier 2 and 3 markets. This collaboration marks a significant step in expanding tourism ties between India and New Zealand during a traditionally quieter period for travel.
