Rocket Travel by Agoda, the strategic partnerships arm of Agoda, successfully hosted its inaugural partner summit, VANTAGE ’26, in Bangkok, Thailand, on April 23, 2026. The exclusive gathering brought together over 100 senior leaders, stakeholders, and decision-makers from across the global travel ecosystem, marking a significant milestone in shaping the future of Asia’s tourism sector.
Designed as a forward-looking platform, VANTAGE ’26 focused on the evolving dynamics of travel partnerships, the growing influence of artificial intelligence, and the rapid transformation of traveller behaviour. A key theme that emerged was the industry’s shift from traditional vendor-client relationships to more collaborative, co-creation models. Industry leaders highlighted the importance of shared insights, co-funded initiatives, and unified partner experiences in driving sustainable, long-term growth.
Artificial intelligence and data-driven strategies were central to discussions, with experts emphasising their role in delivering personalised travel experiences, optimising booking processes, and enhancing customer engagement. At the same time, speakers underscored the importance of responsible data usage as companies scale innovation across global markets.
Another major highlight was the increasing role of social media and digital platforms in shaping travel discovery. Described as the “new front door of travel,” these channels are rapidly becoming primary touchpoints for travellers, prompting brands to rethink marketing strategies and invest in digital-first engagement models.
Leadership insights further reinforced the summit’s significance. Agoda CEO Omri Morgenshtern noted that the event created a rare opportunity to collectively shape the next chapter of travel, addressing evolving consumer expectations and demand patterns. Meanwhile, Damien Pfirsch, Chief Commercial Officer and Head of Rocket Travel by Agoda, emphasised that collaboration and co-creation will be critical in unlocking future industry opportunities.
Overall, VANTAGE ’26 positioned itself as a catalyst for innovation and partnership-led growth, underscoring Agoda’s commitment to building a more connected, technology-driven, and collaborative travel ecosystem across Asia and beyond.
