WTTC partners with GSTC to establish a structured framework for hotel sustainability

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The World Travel & Tourism Council (WTTC) and the Global Sustainable Tourism Council (GSTC) have announced a major new agreement to create a structured framework for hotel sustainability that will lead to GSTC Certification. The collaboration supports the existing WTTC Hotel Sustainability Basics while opening the ground for a gradual progression toward GSTC Certification* for sustainable hotels.


In an era where sustainability is critical, the WTTC and GSTC are joining hands to deliver a powerful message to the market about the coherence and collaboration in the Travel and Tourism sector. The WTTC Hotel Sustainability Basics verification and GSTC Certification* will now be integrated into the three-stage framework for hotel sustainability, assisting hotels on their road to full sustainability.
“Collaborating with an esteemed body like GSTC reinforces our dedication to leading the industry towards a more sustainable future. It’s imperative that we work with key global players like GSTC to drive change, set benchmarks, and inspire others to follow. With members spanning across the world, GSTC’s rigorous accreditation program not only elevates our initiative but also ensures that the hospitality sector worldwide moves toward a unified vision of sustainability,” said Julia Simpson, WTTC President & CEO.


“WTTC Hotel Sustainability Basics is a finely crafted entry level for hotels of any size and type to begin their journey to sustainable practices. GSTC’s certification by GSTC-accredited certification bodies is recognised widely as the gold standard in certification of sustainable hotels, with the highest levels of assurance that exists. Today’s announcement of the combined pathway provides clarity for beginning and for continuous improvement. Stages must be just that, stages, and not levels to reach and stay in place,” said Randy Durband, CEO of GSTC.