The Uttar Pradesh Eco Tourism Development Board (UPETDB) signed a Memorandum of Understanding (MoU) with EaseMyTrip, an online travel platform, to promote and develop tourism in Uttar Pradesh.
This partnership will utilize EaseMyTrip’s extensive reach and technology to showcase Uttar Pradesh’s rich eco-tourism offerings. The company will actively promote all registered homestays in Uttar Pradesh on its website.
“We are excited to partner with EaseMyTrip, a leading online travel tech platform in India. This collaboration leverages their extensive reach and technological expertise to bring greater visibility and accessibility to the diverse and rich eco-tourism offerings of Uttar Pradesh. We are confident that this partnership will drive significant growth and elevate UP as a premier destination for both domestic and international tourists,” said Jaiveer Singh, Minister of Tourism & Culture, UP.
EaseMyTrip also announced plans for a dedicated promotional campaign to make homestays a preferred accommodation option for travelers visiting the state. Additionally, the company will create educational products about bird sanctuaries, inspired by successful examples like Okhla Bird Sanctuary and Bharatpur Bird Sanctuary.
These educational products will be promoted in schools, colleges, and other institutions through advanced tour guides. These tour guides will receive special training designed by EaseMyTrip and officially registered under UPETDB to enhance the tourist experience.
