Hong Kong has unveiled an ambitious HK$1.66 billion (approx. US$212 million) tourism investment plan aimed at revitalising its global travel and business events sector, with a strong focus on high-value visitors and MICE tourism. Spearheaded by the Hong Kong Tourism Board, the initiative is designed to reposition the city as a leading global hub for premium travel, international conventions, and large-scale events.
A key highlight of the strategy is targeted outreach to high-growth markets including India, the Middle East, and secondary cities in the United States, reflecting a shift towards diversifying visitor sources and attracting higher-spending travellers. The plan places strong emphasis on rebuilding the MICE ecosystem by offering incentives such as subsidies of up to 50% on venue rentals for international conventions and financial support for large-scale business events bringing global delegates.
To further enhance visitor engagement, the initiative introduces innovative offerings like the “Hong Kong Goodies” digital pass, bundling transport, dining, and experience benefits to elevate the overall visitor journey. Additionally, the city will roll out a year-round calendar of mega events, including globally recognised festivals and exhibitions, to drive consistent international footfall and strengthen its events pipeline.
The strategy also aligns with broader goals to restore tourism levels to near pre-pandemic benchmarks while increasing per capita visitor spending by 15%. With enhanced air connectivity, partnerships with airlines, and incentives for group travel, Hong Kong aims to attract long-haul premium travellers and business delegates, reinforcing its competitive position against global destinations like Singapore and Dubai.
The plan underscores Hong Kong’s commitment to quality over quantity, prioritising high-yield tourism, curated experiences, and strategic global engagement. With strong infrastructure, global connectivity, and renewed investment, the city is positioning itself as a dynamic gateway for international business, culture, and innovation, marking a significant step forward in its tourism recovery and long-term growth strategy.
