Digital travel platform Agoda has announced a strategic partnership with South Korea’s Gangwon State to strengthen its position as a leading global tourism destination. The collaboration, formalized through a two-year Memorandum of Understanding (MOU), aims to enhance the region’s international visibility and drive growth across both leisure and business travel segments.
Under the agreement, Agoda will leverage its global reach, data insights, and marketing expertise to support Gangwon’s destination promotion initiatives. The partnership focuses on implementing data-driven campaigns to attract international travelers and improve the region’s tourism competitiveness.
Gangwon, known for its year-round appeal, offers diverse experiences ranging from world-class ski resorts in winter to scenic mountains, beaches, and cultural attractions in summer. With improved accessibility and a growing hospitality infrastructure, the region is well-positioned to attract both leisure tourists and MICE (Meetings, Incentives, Conferences, and Exhibitions) visitors.
Officials highlighted that the collaboration reflects a strong public-private partnership model, combining Gangwon’s tourism assets with Agoda’s global platform capabilities. The initiative is expected to boost international arrivals, enhance destination branding, and create new economic opportunities for local businesses and the hospitality sector.
Agoda also emphasized South Korea as a key market, with continued investments in localized services and technology to support travelers and partners. Through this partnership, Gangwon aims to position itself as a competitive and attractive destination on the global tourism and MICE landscape.
