The upcoming edition of the Arabian Travel Market (ATM) 2026, organised by RX Global, is set to reinforce Dubai’s position as one of the world’s most resilient, connected, and future-ready tourism destinations as the global travel industry continues to adapt to changing market dynamics.
Scheduled to take place from 14–17 September 2026 at the Dubai World Trade Centre, ATM 2026 will bring together tourism boards, destinations, airlines, hospitality brands, travel technology companies, and business events professionals from across the globe. The event is expected to serve as a key platform for collaboration, innovation, and business growth within the international travel ecosystem.
Under the theme “Travel 2040: Driving New Frontiers Through Innovation and Technology,” the event will focus on resilience, digital transformation, sustainability, and the evolving future of travel and tourism. Conference sessions and thought leadership discussions will explore topics such as destination preparedness, traveller confidence, aviation recovery, and long-term growth strategies for the industry.
Dubai’s continued investment in tourism infrastructure, global connectivity, and public-private collaboration has strengthened its position as a preferred destination for international events and business travel. The city’s robust aviation network and world-class hospitality ecosystem are expected to play a significant role in supporting the recovery and expansion of regional and global tourism markets.
ATM 2026 is expected to bring together policymakers, tourism authorities, technology providers, and industry leaders to discuss emerging opportunities and challenges while fostering partnerships that will shape the future of global travel. The event will also feature dedicated platforms focused on travel technology, business events, and sustainable tourism initiatives.
As one of the travel industry’s most influential gatherings, Arabian Travel Market continues to play a pivotal role in connecting the global tourism community and driving innovation, investment, and collaboration across the sector.
