In a strategic move to strengthen its footprint in India’s heritage hospitality segment, ITC Hotels Limited has announced the signing of Storii Mukundgarh Fort in Rajasthan under its experiential brand, Storii by ITC Hotels. The development reinforces the brand’s focus on immersive, culture-led travel experiences and expansion across key heritage destinations.
Located in the culturally rich Shekhawati region, Mukundgarh Fort is a mid-18th century heritage property known for its architectural grandeur and artistic legacy. Often referred to as an “open-air art gallery,” the region is renowned for its frescoes, havelis, and traditional Rajasthani craftsmanship. The fort retains its historic charm through features such as painted interiors, courtyards, arched corridors, balconies, and heritage columns, offering guests an authentic cultural experience.
Strategically positioned along a prominent heritage tourism circuit connecting Jaipur, Mandawa, and Nawalgarh, the property is expected to attract both domestic and international travellers seeking culturally immersive itineraries.
Commenting on the development, Anil Chadha, Managing Director, ITC Hotels Limited, stated that the Storii brand celebrates stories of place, identity, and meaningful encounters, with Mukundgarh offering a perfect backdrop through its rich traditions and cultural vibrancy.
Durga Prasad Agarwal, Director, Midas Hospitality Services Pvt. Ltd., highlighted that the collaboration aims to preserve the region’s heritage while presenting it to a wider audience through curated hospitality experiences.
The signing aligns with ITC Hotels’ broader strategy of expanding its heritage and boutique portfolio, catering to the growing demand for experiential and culturally rooted travel.
From an industry perspective, such developments also contribute to the broader hospitality and events ecosystem by enhancing destination appeal for corporate retreats, cultural events, and experiential gatherings, further supporting tourism-led economic growth.With the addition of Mukundgarh Fort, ITC Hotels continues to strengthen its presence in Rajasthan while reinforcing its commitment to heritage preservation, storytelling, and differentiated guest experiences, positioning itself strongly within India’s evolving hospitality landscape.
