TBEX North America 2026 is set to take place from June 23–26, 2026, in Richmond, Virginia, positioning the city as a major hub for global tourism collaboration, content creation, and industry engagement. Hosted at the Greater Richmond Convention Center, the event will bring together travel creators, tourism boards, destination marketing organisations, and industry professionals from across the United States, Canada, the United Kingdom, Ireland, France, Australia, and key markets across Europe and Asia.
Recognised as one of the world’s leading gatherings for travel influencers and digital storytellers, TBEX plays a crucial role in shaping modern tourism marketing through content-driven strategies. The platform enables destinations and brands to directly engage with creators who influence global travel decisions, making it a key driver of destination visibility and visitor growth.
The 2026 edition will feature an extensive programme of keynote sessions, workshops, and breakout discussions focused on content creation, SEO, influencer marketing, and digital storytelling. Alongside educational sessions, the event will facilitate structured networking and business meetings between creators and tourism stakeholders, enabling partnerships that translate into real-world tourism promotion and economic impact.
In addition to the main conference scheduled for June 25–26, TBEX will include Pre-BEX day trips on June 23–24, offering curated destination experiences, followed by post-event familiarisation (FAM) trips. These immersive experiences allow participants to explore Richmond’s cultural, culinary, and heritage offerings, further strengthening the city’s positioning as a vibrant tourism destination.
From a broader tourism and business events perspective, TBEX North America 2026 highlights the growing convergence of content creation, digital marketing, and travel trade. By bringing together global creators and tourism stakeholders under one platform, the event facilitates high-value collaborations, enhances destination storytelling, and drives international visitor engagement.
As the travel industry continues to evolve toward digital-first engagement, TBEX North America 2026 is expected to play a pivotal role in shaping future tourism narratives, strengthening global partnerships, and reinforcing Richmond’s emergence as a dynamic destination for international tourism and business events.
